Our latest delivery welcomes the Danish brand, Wood Wood to the FUSShop family, with more to come in the coming weeks.
Its founders grew up with graffiti and street culture in the 90's where style was key. They mix high fashion, sports and streetwear with youth culture, art and music creating the best possible product balanced between style and function. Best described as Contemporary Streetwear, Wood Wood has looked beyond just fashion and is making its mark with a strong sports component, combined with the brand's ability to move up and down the fashion spectrum.
The Wood Wood attitude combines fashion conscious sophistication with urban roots in an unpretentious manner and our local base on Nørrebro in Copenhagen, Denmark is evident in the brand's attitude. A global mindset has allowed us to develop a multitude of partnerships and throughout the years Wood Wood has made more than 50 collaborations with renowned global brands such as Nike, LEGO, Barbour, Eastpak and Adidas as well as niche brands and artists such as Peter Sutherland, Elmgreen & Dragset, So-Me and FUZI UVTPK.
Always aiming to find the perfect balance between style and functionality, the Wood Wood collections have evolved into tailored and sophisticated expressions, while keeping their playful graphic profile that often revolves around juxtapositions and iconography.